Zur Schwäbischen Jungfrau is Vienna´s oldest boutique. Since its founding in 1720 it has become a Viennese institution. Apart from catering to a sophisticated customer base in Vienna, our boutique also services palaces and Royal Houses worldwide. Zur Schwäbischen Jungfrau creates bespoke products, but also offers brands such as Pratesi, Blumarine and Etro. Anything from a handkerchief to your down blanket can be found on Zur Schwäbischen Jungfrau as well as ideas for gifts or wedding lists. Our boutique is centrally located and we are looking forward to your visit.